Stop walking into the room with your group of friends without letting everyone know that you are the coolest person in your group. It's simple. You buy this sweatshirt. You wear this sweatshirt. Your friends are (likely) not wearing sweatshirts claiming they are ALPHAS. Boom, you instantly are the ALPHA. Watch the product video for a full explanation. This is a quality sweatshirt. It's soft, 100% California fleece cotton, Raglan sleeves, with a Crew neckline that is Unisex.